June 29, 2022 – 15:10 BST Front Row is London’s premier luxury fashion rental company, stocking everything from vintage Chanel to Kate Middleton’s Roland Mouret dress. HELLO! sat down with their founder Shika Bodani to chat about the future of sustainable fashion Rental platforms are rapidly revolutionising the fashion industry, changing the narrative of fast fashion and throwaway culture by shifting consumers away from the idea that it’s cool to wear something once, snap it for Instagram, and then throw it away. SEE: Kate Middleton’s most popular dress to rent revealed – and it costs way less than you think At the forefront of this change is Front Row , London’s premier luxury rental service that stocks everything from vintage Chanel to eclectic Zimmerman – and they even have the Duchess of Cambridge ‘s iconic Roland Mouret off-the-shoulder gown she memorably wore to the Top Gun premiere. Loading the player… WATCH: Kate Middleton’s movie star moment at the Top Gun premiere HELLO! sat down with Shika Bodani, Founder of Front Row, to chat about the future of sustainable fashion, what happened when a client rented the same dress as the Duchess of Cambridge, and how the ‘Kate effect’ has impacted her business…. Read full this story
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