This is part of CNET’s “It’s Complicated” series about the role technology plays in our relationships. David Goss was at a Southern California bar on election night 2016, scribbling down ideas to rename TrumpSingles.com, his nascent dating site. Since Donald Trump was about to lose the presidential election, Goss decided his site needed a new figurehead. Or at least a new name. He considered Wealthy Person Dating, but that didn’t really roll off the tongue. By day’s end, though, he received a news alert announcing that Trump had unexpectedly won the election. After that, people started flooding TrumpSingles.com. Turns out it was the right name after all. The week before Inauguration Day in January, Goss counted 18,000 active people on his site, more than twice how many were using it on election night. When Trump stood on the Capitol steps in Washington, DC and took the oath of office, TrumpSingles shot to 26,000 people. Now, the site is pulling in enough cash — either by charging monthly fees for full use of the site or for individual messages — to cover his costs and for him to reinvest in the business. He even has a business partner.”We didn’t expect to… Read full this story
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