With more than 750,000 apps in the iOS App Store and 700,000 available in Google Play, it can seem at times that absolutely everyone has an app–except you.With more than 750,000 apps in the iOS App Store and 700,000 available in Google Play, it can seem at times that absolutely everyone has an appexcept you.As a small-business owner, choosing whether to join the app-development club can be a difficult decision. You may feel like you have to build an app and go mobile to stay competitive, but youve probably heard that apps are expensive and time-consuming to develop. More and more users are dumping desktops and laptops for tablets and cell phones, so it makes sense to optimize the online experience for them. But is it really worth the effort? Cant they just use their smartphones to access the website you already have?IN THE NEWS: Google Play now lets businesses host their own app storesIts a tricky problem with no single cut-and-dried solution, but increasingly even the smallest businesses are saying yes to the mobile question. Ill take you through the challengesand the potential payoffsin a moment.For those who do go forward with a mobile strategy, two approaches are commonplace:… Read full this story
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