When young maize crops began failing in parts of Kenya earlier this month, the bad news—as well as information about where farmers could get seeds for other crops—spread on many Internet sites, including Facebook, which has 38 million users in Africa. But it was a mobile platform called iCow—which allows 11,000 farmers and other members to receive livestock-management and other agricultural information—that helped cover the crucial “last mile” to older farmers. When a message from iCow passed along a tip already posted on Facebook about disease-free seeds available from the Kenya Agri Research Institution, that institution was, within two hours, besieged with hundreds of calls. “Facebook has got the younger farmers on it, and iCow has the older farmers on it. We can bridge that gap to the older farmers who don’t have access to Facebook and don’t use the Internet,” said Su Kahumbu, the founder of iCow. The episode is a reminder of the limits of Facebook, and of the role that small, mobile platforms and mobile-focused social networks can play, especially in the mobile-centric and culturally and ethnically nuanced African market. Facebook did not start out as a mobile platform and is still playing catch-up on mobile applications—witness the… Read full this story
- Paramount Plus: Everything to know about CBS All Access' revamp
- Paramount Plus: Everything to know about CBS All Access' streaming revamp
- Paramount Plus: Everything to know about CBS All Access' replacement
- Paramount Plus: Everything to know about CBS All Access' successor
|Social Networks - All in One check it now at Amazon||African American Ballerina Bed in a Bag- Twin check it now at Amazon||Shepherding the Church: Effective Spiritual Leadership in a Changing Culture$17.7||Raising Can-Do Kids: Giving Children the Tools to Thrive in a Fast-Changing World$5.96||The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World4.3★ / $14.36||Consuming Religion: Christian Faith and Practice in a Consumer Culture5.0★ / $6.15||Simple Rules: How to Thrive in a Complex World$36.22||Daughters in Danger: Helping Our Girls Thrive in Today's Culture$7.79||Singularity Rising: Surviving and Thriving in a Smarter, Richer, and More Dangerous World$16.95||The Awakened Introvert: Practical Mindfulness Skills to Help You Maximize Your Strengths and Thrive in a Loud and Crazy World$36.97||Sexual Sanity for Men: Re-creating Your Mind in a Crazy Culture check it now at Amazon||Thriving in Babylon: Why Hope, Humility, and Wisdom Matter in a Godless Culture$14.42||The Ever-Loving Truth: Can Faith Thrive in a Post-Christian Culture? check it now at Amazon||Straight to the Top: CIO Leadership in a Mobile, Social, and Cloud-based World$41.34||Marriage Undercover: Thriving in a Culture of Quiet Desperation check it now at Amazon||Travelling Languages: Culture, Communication and Translation in a Mobile World$61.18||Of Bananas and Hard-Boiled Eggs: Thriving in a Foreign Culture Through the Journey Toward Biculturalism$4.25||The Network Is Your Customer: Five Strategies to Thrive in a Digital Age$20||Design and Launch an Online Social Networking Business in a Week (ClickStart Series) check it now at Amazon||The Wisdom of Stability: Rooting Faith in a Mobile Culture check it now at Amazon||Persons in Community: African Ethics in a Global Culture check it now at Amazon||Getting Your MSW: How to Survive and Thrive in a Social Work Program$4.75||Social Networking for Nonprofits: Increasing Engagement in a Mobile and Web 2.0 World check it now at Amazon||Smart Parenting For African-Americans: Helping Your Kids Thrive in a Difficult World check it now at Amazon||Cultural Change and Your Church: Helping Your Church Thrive in a Diverse Society check it now at Amazon||Straight to the Top: CIO Leadership in a Mobile, Social, and Cloud-based World (Wiley CIO)$30||Enterprise Social Network Adoption in 5 Steps: A Practical Guide to Combining Systems of Record with Systems of Engagement check it now at Amazon||#MobileHome: How you can take a small business, a big idea and thrive in the mobile app world.$4.49||Face-To-Face Networking Skills In a Social Media World5.0★ / $8.99||Remote Not Distant: Design a Company Culture That Will Help You Thrive in a Hybrid Workplace$18.71|
African Social Networks Thrive in a Mobile Culture have 668 words, post on www.technologyreview.com at April 19, 2012. This is cached page on Smart Prices. If you want remove this page, please contact us.