Celebrating its first anniversary at SXSW 2013 was Tugg, the web-based, theatrical-on-demand platform that allows movie fans to create their own theatrical events while also providing exhibition opportunities for both studio and indie films. The company used SXSW to launch its new website, which offers greater analytics tools for event promoters, and co-founder Nicolas Gonda was on hand to talk up some of Tugg’s recent milestones. Those include the theatrical run of Honor Flight, a doc about World War 2 veterans that, according to Tugg, scored 56% of its total theatrical box-office via the platform. After a limited theatrical run in eight cities, the Honor Flight filmmakers turned to Tugg, where they booked an additional 60 markets. Gonda also pointed to SXSW 2012 films like Iron Sky and Fat Kid Rules the World, which were able to leverage fan bases built through crowdfunding campaigns into “fan-driven theatrical release(s).”Tugg works simply: fans look through Tugg’s library of over 1,000 titles, select titles for their home towns, and then become what Tugg calls “promoters.” Event pages are created for the screenings, and promoters hustle ticket sales by encouraging friends and social network communities. Once a minimum threshold is reached, events are confirmed,… Read full this story
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